Use the [ bw_abbr] shortcode to use your company abbreviation in an <abbr> tag, allowing the user to hover over the abbreviation to see it in full. You’ll be surprised how many people don’t know what your full company name is. Instead of coding bw
oik
If you prefer you can use the [ bw_acronym] shortcode. It produces the same results, prior to any styling differences.
bw oik
