Display a styled call to action button in the middle of your post using the [bw_button] shortcode.

Create a PayPal Pay Now button using type=pay.

Basic shortcodes such as bw_address, bw_mailto and bw_telephone obtain their values from the settings defined in oik options > options.

Some examples follow

Email: oikplug@oik-plugins.com

See also

[bw_mailto]
[bw_email]
[bw_telephone]
[bw_mobile]
[bw_fax]
[bw_emergency]